On the heels of the success of The Grooming Company’s flagship brand N.Bar, Founder & CEO Negin Fattahi-Dasmal created the concept of 1847, the pioneering brand of dedicated grooming lounges for men in the Middle East. 1847’s unique names finds its origin in the turning point in the history of men’s grooming with the revolutionary discovery of the safety razor, patented by English inventor William Henson. Following the meticulous research and planning process that precedes the launch of all her pioneering concepts, in March 2004, the flagship 1847 lounge was unveiled at the chic Boulevard of Emirates Towers Hotel, launching a unparalleled concept to the region. Designed to suit the needs of today’s fast-moving executive lifestyle, 1847 delivers the optimum in personalised care for men through its defining principles of highly trained professionals, stringent clinical hygiene standards and the world’s finest products. In August 2005, following the tremendous success of 1847, a second branch was launched at the prestigious Grosvenor House Hotel in the heart of Dubai Marina. The success of 1847 continues with the opening of its newest branch at The Walk, Jumeirah Beach Residence in Early 2009.
