After being in the events industry, first-class events company, 321-Events, had an extraordinary brand image. Just as in managing an event, to be successful requires a company to be innovative, creative and adapt to constant changes. This is what 321-Events kept in mind when deciding on their brand. As 321-Events has a strong brand awareness in the marketplace they wanted to retain elements of the current logo. They have an original existing icon and very simplified. The corporate color works well with the icon and enhances the positioning statement. With a simple and stylish look-and-feel, 321- Events' brand identity communicates the message of a prominent and professional events company geared for continued success in the future.
