Feted by the local and international press, 9714 has changed the cultural landscape of Dubai. Pioneering projects like the Bidoun multi-media arts events, the concept store Five Green and iBO, Dubai's avant-garde music club, were important milestones that heralded a grass-roots creative movement in Dubai.Working with clients such as Emaar, BMW and Bloomberg, 9714 marries corporate marketing objectives and counter-culture edge.