The Outdoor Industry must have access to a truly independent monitoring service if it wishes to attain the same level of accountability as other media.When an advertiser purchases an outdoor campaign, it is rational to source independent verification that the campaign has been posted without any errors (particularly during these times of increased corporate governance).It is irrational to rely on the OOH Operators or its contractors selling the sites to verify it has been posted correctly.AD-TRACK is an independently owned outdoor monitoring company which enables advertisers to bring their outdoor advertising in line with their other media buys, by improving its independent accountability.As a result of the cost of outdoor advertising increasing and advertising budgets being squeezed, the need for outdoor advertising monitoring will increase, as every advertising cent becomes critical.
