Registered in Dubai, UAE, The company is owned by Balfaqeeh family investment group. The company was established in 1994, with its head office in Dubai, and subsidiary branches in major countries such as K.S.A. Djibouti and Yemen. Balfaqeeh Group of companies consists of several companies that specialize in different brands of business. (Electrical wares, Electronics, Home appliances, Personal Care). The Group is mainly involved in exporting, and importing of various kinds of non-consumable goods from the U.S. , Europe, Asia, China, Middle East and South East Asia and Africa.