Ahmed Seddiqi & Sons is a family owned entity with a large portfolio of Swiss Watch brands.Ahmed Seddiqi & Sons has continuously enjoyed an exceptional reputation in the region as a leading retailer.Business started in 1940's managed by Ahmed Qasim Seddiqi the only child of Mr. Qasim Seddiqi, while working with the family business the young entrepreneur started collecting high quality Swiss watches. The first watch that set this young entrepreneur on his way was the Swiss branf West End which is purchased from dealers in Kuwait. Ahmed Seddiqi spent most of his time looking through newspapers and magazines for the latest brand or watch movement.In 2010's Ahmed Seddiqi is the UAE's first GC Boutique opened at Mirdif City Centre during the first quarter of 2010.