ircomax commenced its operations in August 1990. Its Managing Director, Max D’Souza, has been a veteran of the industry in Dubai since 1976. Having successfully designed and installed Airconditioning systems in East European cars, he was the first to introduce ‘Roof Top’ Airconditioning System and thereafter was to lead again in his revolutionary design for the economical installation of refrigeration systems in Delivery vans. Hence it would not be presumptuous to recognize him as the pioneer of Automotive Airconditioning in this part of the world.