Welcome to Power Your Curls by Al Aseel Cosmetics Trading LLC, our hopeful venture where we try to offer quality products at a reasonable price for our customers in and across UAE and hopefully other countries in the GCC. We started from humble beginnings, with a small cosmetics store selling beauty and health and wellness products across different platforms in UAE. Over time we noticed that while sales increased, but so did the vendor commissions. It was getting harder and harder to provide good products to customers at reasonable prices. This is where we decided to make a change, instead of supporting vendor platforms, we’d try to strike it out on our own. We’re a real company, we’re based in Sharjah, and if you ask us nicely, we’ll probably give you a small tour of our store, and maybe even offer you some karak while you wait for your goods.