Al Shirawi Enterprises LLC. was appointed sole distributor for SCANIA trucks and buses in 1981 for Dubai and the Northern Emirates. The company soon established itself as a market leader in the heavy truck sector.In 1994, Al Shirawi Enterprises started distribution of Scania Industrial and Marine Engines. Based on its experience with Scania trucks, this division soon found its niche in the UAE where those in the market for workboats, pleasure and patrol craft soon took notice of the Scania Marine presence.The company's expertise in diesel engines encouraged customers of generator sets to come to Al Shirawi, through whom their requirements are currently fulfilled by Scania and other diesel engine powered generator sets built in Europe by some of the most renowned assembly plants.In 1997, the company inaugurated its new, modern, fully-equipped facility in Dubai to reinforce its commitment to the market and its development.Along with the new facility, a new strategy evolved. This was to diversify into products that would enable Al Shirawi to meet its customer's complete operational needs in movement of goods and materials. Construction and warehouse sectors were targeted.In 1998, Al Shirawi Enterprises was appointed sole UAE distributor for CASE from the USA, part of the CNH Group, the third-largest construction equipment manufacturer in the world. This enabled the company to offer reliable construction equipment such as wheel loaders, backhoe loaders, excavators and skid steers.Later the same year, Al Shirawi Enterprises was appointed sole distributor in Dubai and the Northern Emirates for forklifts by the German manufacturer STILL. This opened the door to the warehousing sector. The company now offers forklifts and reach trucks to meet most material-handling requirements.The roots of this success lies in the philosophy shared throughout the Al Shirawi Group – a philosophy that emphasizes development of a first-rate after-sales organization to maximize vehicle and equipment uptime and hence increase the overall profitability for the customer.
