Alissar Events is an event management company based in Dubai, UAE , globally marketing is becoming increasingly important, as part of a company's strategic plan. Many companies look for new and more entertaining ways of reaching their customers. As a result the events industry has been growing rapidly over the past decade. Events can be categorized as exhibitions, conferences, fairs, seminars, conventions, presentations, launches and workshops. Events are important to a number of sectors including the hospitality industry and tourism. Events can make a valuable contribution to both national and local economies. Alissar Events Management is a business making its expertise and its products available to help its customers plan their own events. Event Packs (complete kits for their event); make hosting an event a snap, right down to the refreshments. Through these and other affordable products and services, Alissar Events Management aims to be the number one resource for any event.