Vision To be benchmarked as a world-class retailer in the region. Mission To build a profitable, competitive and sustainable business through our people,continuous innovation and excellence by providing quality services and products to our customers and community. Key Drivers We aim to improve our ROI, be closer to our customer, our employees and our community, aim to standardise, learn, innovate and grow. Core Values The core values are the guiding principles that dictate behaviour and actions. They help us determine our current and future course of action when fulfilling our business goals. aswaaq’s core values are: Dedication,Leadership, Innovation, Integrity, Professionalism, Speed, Teamwork, Transparencyand Happiness
