The Middle East and in particular the gulf states of Bahrain, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates continue to expand impressively year after year in terms of outbound and inbound travel, airline infrastructure and air transportation, making it the most dynamic airline and tourism market on the planet in terms of current and projected growth.The media mix in the Middle East is sophisticated, diverse and expanding, and it is heavily concentrated in Dubai, allowing public relations programmes to be implemented efficiently and effectively.
