In 2014, BABA ROMA was established in a tiny town that is known as a centre for science and education and is home to six state universities.The traditional dessert, a soft, aromatic pastry soaked with syrup that resembles a grandmother's warm embrace, serves as the basis for the brand name.Baba’ is a term of endearment for a grandmother, finds its origins in Europe, the very place where this sweet treat has its historical roots.