Belgium Waffles was started in 2014 by a humble Emirati entrepreneur named Mrs. Khawla Al Amiri. Following her passion and keen enthusiasm in sweets, Mrs. Khawla AlAmiri established the first branch of Belgium Waffles in Umm al-Quwain. The first product that she promoted is the authentic Belgium Waffles inspired from the City of Brussels. Due to high demand from her customers, she decided to add several products like crepe, Waffles sticks and many more. Today we position ourselves as the leader amongst the other leading Waffles brands in the local market. When people think “Waffles” it directly carved in their minds that Belgium Waffles is the shop where they need to be. The quality of the taste that customers keep coming back from time to time is the reason why we are the leading brand specially in the Waffles industry.
