A boost is born!While accompanying her husband Jeff on a trip the US, Janine Allis saw a hole in the Australian market for a healthy fast food alternative. As a consumer she had always struggled to find anything healthy to eat and drink when she was short of time, particularly to find something healthy for her boys.So upon returning to Australia she developed a business plan and raised $250,000 through friends investing in the concept to get the plan underway.Janine consulted with nutritionists and naturopaths to create a menu of healthy juices and smoothies that were free of preservatives, artificial flavours and colours. She is passionate about creating products that are as healthy as possible, and continues to research new ways to make the products better and better. Her range of TD4 low fat frozen yoghurts used in the smoothies contain live cultures streptococcus thermophillis and lactobacillus delbruekil for added nutritional benefits.The first store opened in Adelaide in 2000, and over the following six years more than 189 stores have opened throughout Australia and throughout the rest of the world.Janine has experienced every facet of the company, from painting the floor in the first store and working in the store, to negotiating the purchase of another juice bar chain. This has allowed her to fully understand and develop the growing business, and implement specific procedures as part of the total business plan.
