THIS IS THE FUTURE OF MEDIAChanging media consumption habits are fueling a massive transformation in the media landscape. Half of our lives are spent staring at screens — and more than half of that time is spent consuming content. But we aren’t satisfied with just any content. We crave content with perspective, with a strong point-of-view. Content is social currency. It’s what we use to build our identities, it's what we trade and share in social networks, and it gives us a reason to communicate with each other.
