A Customeris the most important person in our company, wheter he is visiting, writing or calling.does not depend on us, but we depend on him.is no disruption to our work. He is the only reason for it.is not statistic, but a human being who might be subject to prejudgment and mistakes.is not someone to have a dispute with or someone to measure you intellect with. No one ever won a dispuation againtst a customer.is no outsider, but a living part of our business.We are not doing him a favor by serving him but he is doing us a favor, giving us a chance to do so.
