Created in 1955 by Michel and Widad Chalhoub, the Chalhoub Group begins its activities with the opening of a Christofle boutique in Damascus, and the representation of three luxury brands, Christofle, Baccarat and Jean Patou in Syria.Michel Chalhoub's first special order is to supply Syrian President M. Chucri Kouatly with Baccarat crystalware and Christofle silverware. A calling is found.The Chalhoub Group launches its latest concept store for luxury footwear, called Scarpe, in Kuwait. A record of 90 new boutique openings across the Middle East takes place.