The cleaning and hygiene industry in the Middle East is growing exponentially like any other nascent industry in any developing region. However, this growth pattern reflects the region’s drive towards attaining international standards of cleanliness and hygiene. Spearheaded by individual municipalities, this drive towards attaining international standards of cleanliness and hygiene is well-supported by the hospitality and healthcare industries in the region, both of which aim to provide world-class services amidst clean and hygienic surroundings.The nascent cleaning and hygiene industry in the region in tandem with another nascent industry, i.e. the facilities management industry, provides ample scope for manufacturers of cleaning equipment and chemicals and hygiene products to do business in the region. Clean Middle East was conceptualized as a business -to-business magazine with the very idea of furthering this business through its proactive approach, informative content and penetrating market reach. I therefore invite all industry players to take advantage of this dynamic forum and promote their product and services and grow exponentially as well. Clean Middle East actively supports all ‘green cleaning’ efforts and environmentally-sustainable activities and takes pride in covering relevant issues such as waste and water management as well. We are proud to be associated with industries that eventually will make this earth a better place to live in.
