Since its 2012 opening, Comptoir 102 has solidified its reputation as one of the city's top concept stores. With its kitchen, lounge, garden, and terrace that blends fashion, beauty, home goods, and an organic café, the area has been hailed as a home by international travel guides and fashion magazines. With its carefully chosen diverse mix of furniture, fashion, and interior design from around the world, the concept has become a favorite for healthy dining and a hidden gem for discriminating consumers. The store is a small haven away from the shopping centers, tucked away between palm trees and the sea in the center of old Jumeirah. The owners have completely renovated the original structure, which was modeled by Californian villas with Moorish characteristics from the 1970s.