Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Concepts is considered a founding father in retail, having lay down the blueprint to a market that has become the foundation of premium retailers around the world. Celebrating their 20th anniversary, Concepts usher's in Concepts International, extending the brand's history and heritage onto a global platform by opening in Dubai, UAE
