Daiso was launched in December 1977 and is headquartered in Higashi, Hiroshima City - Japan. Daiso currently operates over 3000 stores across the world.In 2004, the company's domestic sales in Japan were recorded at 302 Billion Yen (US$ 3 Billion).Every Daiso store adheres to the founding principles of the business, 'affordable, extensive range - excellent quality - best possible prices.