Established in the UAE in 2001, Direct Trading is a leading wholesale distributor of some top rated brands in the world of sportswear and bicycles.Since its creation, Direct Trading has approached each of its brands with a tailor-made sales and marketing strategy, catering for retail opportunities as well as professional academies and club requirements. We provide comprehensive sales and marketing support to our retailers through event sponsorships, public relations, product sales training, in-store promotions, point-of-sale material, and a comprehensive communications programme.
