"Modernising, and Conceptualising the great tradition of eating falafel, without losing any of the traditional taste or glamour was our objective" said Rami Wardeh, CEO and co-founder of Alternative Dining. "The originality of our menu items, and recipes, the freshness of our food, and the intimate cosy atmosphere will allow our diners to re-live the authentic falafel dining experience."Alternative Dining Experience L.L.C, originated in the United Arab Emirates in 2009 with a vision to be a market leader in the Restaurant Services and Operations by major expansion plans, offering alternative concepts to customers, creating innovative and exciting new segments in dining, entering into Regional and Global Joint Ventures, and offering worldwide franchising opportunities.We will go through great lengths to make sure that each concept will make you feel comfortable and special by offering a certain uniqueness in each brand never experienced before. The Company's strategy is to differentiate its restaurants by emphasizing consistently on high-quality food and service, serving generous portions at moderate prices in distinctly designed restaurants.The Company drives the long term vision and growth opportunities, due to its vast global experience in the food and beverage industry, by offering the best choice in dining to the customers and establishing well known concepts throughout the world.
