In the spring of 2003, our founders, Dinesh, an almost-28-year-old programmer-and-designer, and Martin, an inspired business development manager, had an ‘aha’ moment about digital marketing in the region. A month later they were hunkering down in Dinesh’s garage, working out a game plan for their new company – Flip. Before long, they had moved into Dubai Media City and had graduated from ad hoc digital jobs that were an afterthought for brands’ marketing teams, to more sophisticated digital marketing campaigns.When they moved into the Loft Offices in Dubai Media City in 2004, Dinesh and Martin knew they had arrived. Soon after, Flip won Macromedia Site of the Day for their Mercedes-Benz CLS microsite; we went on to beat 13 agencies, including Dinesh and Martin’s alma mater Proximity, for the Bahrain International Circuit account; and, Emaar Properties, which had started working with us for an emailer, signed us on as their digital agency of record.
