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Geant Easy – Khalifa City A, Abu Dhabi

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About

Way back in 1901, Groupe Casino was the first to introduce products of its own brand, thus becoming a pioneer in the ‘private label’ concept. In 1904, it registered brand Casino under which a range of products were developed. These products were of the same quality as international brands but had selling prices which were 20 % lower.This was done to combat competition by way of offering a unique product line that no other retailer could offer plus ensuring quality products at lower prices.