Majid Al Futtaim Fashion, the apparel retailing arm of Majid Al Futtaim Ventures, has partnered with legendary ‘Candyman’ Jeff Rubin for the first overseas launch of IT’SUGAR...IT’Sugar’s first global outpost is a pioneering boutique concept store inviting shoppers to experience “what fun tastes like!”, in the form of accessories, apparel, gifting items and of course sweets!