Well, we’re not sheep. We would never force the latest trends onto your brand just because everyone else is doing it. We think for ourselves, and we know that every brand and every project needs a different approach.We’re not lions either. We don’t charge in and recommend some huge campaign just because we can. Our ideas could be big or small, but they have to be smart. When you partner with JRA you don’t just get manpower, you get brainpower.