Philippe Jambon: ” With passion, as, from a very young age running around in the chocolate makers’ workshops, I was able to observe the magical effect of chocolate. Since then, when creating Jeff de Bruges, I have relentlessly imagined a thousand and one ways of turning our stores into uniques places, gourmets’ worlds, where fine and delicious chocolate could also be accessible and fun to bring pleasure and quality to all ”When your name is “Jambon” (ham in English) and you want to sell chocolate, you have to be practical and realise you will not be able to give your own name to the brand. In fact, it all started in Bruges, as the first chocolate factory was installed in that town. Furthermore, choosing as a symbol the town also know as the “Northen Venice” seemed appropriate for a chocolate brand. My passion for Jacques Brel and the song entilted “Jef” did the rest and I imagined the name “Jeff de Bruges”.
