JetSet, another innovative concept by The Grooming Company, is inspired by the aviation industry of the 1960’s which brought about the first most glamorous career for women - that of an airline stewardesses. Despite the pressures of a hectic lifestyle, the unwritten promise was that they would look great whenever you saw them. Women were inspired by those high fliers and sought to present a similarly well groomed, picture perfect image of themselves. JetSet incorporates that magical combination from a bygone era - fabulous hair, fabulous women, and a fabulous lifestyle. The face of JetSet, Betty, as she’s affectionately known, has found a fitting place as part of the retro-feel logo, and acts as a delicate reminder of empowerment to women as they manage so many roles in a single day. She was chosen to embody JetSet for her femininity, confidence and choice of career, and mirrors the modern, educated, cosmopolitan woman who is independent, dynamic and glamorous. While it may have been a component of their careers long ago, today's women count on instant glamour as an integral part of their lifestyle - And JetSet delivers it to them.
