It all began in 1997. Jewel Corner, the retail brand owned by Soft Touch Jewellers LLC, started with one physical location inside the hypermarket at Deira City Centre.Today, Jewel Corner has 30 shop-in-a-shop locations throughout the GCC countries. We have strategic partnerships with several leading hypermarket chains and licenses to merchandise within their stores. With over 17 years of experience in the jewellery market, we are continually on a journey to be a leading retailer of choice for gold and diamond jewellery that offers customers, easy prices and value for money.Since 1997, we have been committed to designing and selling precious jewellery that caters to the needs of emerging-markets, and caters to customers who want beautiful gifts at attractive prices.
