The InnerFight brand was founded in 2007 by Marcus Smith and the website www.innerfight.com launched in 2008.“What I strive to achieve with InnerFight is improved human performance in every aspect of people’s lives. I have had a great opportunity to work with a broad spectrum of people ranging from children to adults, males, females, professional athletes and those that see sport as something that brings huge positives to their lives. Coming from a strong sports back ground, I have no doubt that our physical capacity forms the basis of our performance in life. Couple that with getting your head in the right place and your life becomes awesome.” Marcus SmithBrand vision:“Increased human performance through the use of InnerFight principles and training.”Brand Values: Hard Work: Hard work on every level gets results. You can’t fake increased performance. Work hard and you can have anything you want in life. Honesty: A spade is a spade, a rep is a rep, things are black and white there is no grey. Honesty is the fastest route to high and sustained performance. Simplicity: Do simple things well, break down complex tasks into bite size chunks. In small servings everything is possible. Smash life: The attitude in getting the most out of the life we are given and helping those around you do the same. Fun: It’s all about having fun, enjoying what you are doing. Your performance will sky rocket when you are having fun. Mental toughness: If your mind is strong your performance will increase. The biggest battle is the one that goes on in the mind.
