In 1968 we were 1 person with a grand idea. 42 years later we are 600 family members embracing the legacy. Headquartered in Dubai, we operate 38 branches across the UAE. Backed up with over 600 professionals and 134 temperature controlled logistical fleet. We deliver a variety of over 1200 different fruits and vegetables sourced from over 100 carefully selected growers and suppliers from around the globe.Its true that Consistency and Evolution have conflicting meanings, however we at KAF have learned the importance of bringing the poles together.Consistency : In our service helps our clients better manage their operation more effectively. Its the back-bone of Reliability, Accountability & Predictability.Evolution : Is the result of our ambition. We at KAF truly believe that there's always space for improvement, starting from a personal level and spreading into the corporate. Our direction is one going forward.VISIONBringing fruity moments of wellbeing & KAF freshness to the world every day.MISSIONConsumers : Delivering quality consumer-driven culinary experiences for all occasions.Business Partners : Building collaborative relationships for profitable growth with our customers, suppliers and partners.Community : Honoring our heritage through continued commitment to making a positive difference via encouraging and promoting fresh & healthy foods.Employees : Winning with an aligned and empowered organization, while enjoying the freshness of "Fun".Shareholders : Creating sustainable value.