In the year 2002 L'atitude events was formed by Chimoo Acharya Bhattacharya & Aiyaz Mitha.Chimoo Acharya comes from an illustrious family. Her Grandfather was the legendary Bimal Roy; and her father, Basu Bhattacharya, were both eminent and respected personalities and achievers in the Indian Film Industry.Chimoo grew up with a deep-rooted desire to create a niche in the Indian film industry with her in-depth knowledge and warm association with the film fraternity. She has continued to be positively influenced by it.Chimoo‘s first foray in Dubai was as the Marketing Head of The Landmark Group after which she went on to organize events viz The Lucky Ali Live Concert, Air Supply, Michael Learns To Rock, the famous play ‘All The Best’ and a few others…Aiyaz Mitha comes from a reputed business background. Currently also the Managing Director of his Trading Company in the Free Zone, dealing in chemicals and other commodities. He has a deep passion for events and shares a warm relationship with key members of the Indian Entertainment industry.Chimoo and Aiyaz launched L’atitude in 2002 with ‘Bollywood to Broadway’ -The Aamir Khan Live Concert attended by an audience of over 15,000. This show heralded the return of ‘The Khan’s’ to the Middle East after a gap of 10 years. The event had the Dubai Audience and Media raving and enthralled...L’atitude continued its foray into the event management business with many more note-worthy events as detailed in the Company Profile.Latitude has been successfully executing events in Mumbai, London, Bahrain, Kuwait, Muscat, Singapore & Hong Kong.