Lifestyle Nutrition (B Group)

B Group is one of UAE's growing retail groups, with a compelling owned and franchised portfolio covering a wide variety of sectors ranging from High Fasion Designer Clothing

through exclusive Kitchens to prestigious Drinking Bottles and Sports Nutrition, Vitamins Minerals and Fitness Equipment.

Our headquarters are located in Dubai, United Arab Emirates. Our global and innovative advance is backed by long-established principles of dedication and integrity. Assets such as our retail experience, continuously updated market knowledge, and leading franchise partners have allowed us to strengthen our retail business core. By diversity in the range of products offered and by continuosly searching for new opportunities, BGroup is expanding into various sectors of retail by cautious selection of prime products, aimed at the more discerning buyer.

Increasing levels in standard of living in the region are constantly pushing the boundaries of expected quality higher and higher. It is our goal to provide a level of offerings in keeping with popular demand, build the trust and respect of our customers, develop a dedicated team of managers and front line staff that can carry these virtues to the point of sale, and thus provide our customers with an inspired shopping experience .

Our Vision for the future is “Expanding the Passion for Living”, to bring a blend of high quality products and services to the region, and enable our customers to have superior lifestyle alternatives.

Our Mission is to be recognized as one of the leading retailers in the region and to serve our trusted customers with professionalism, dedication and pride. To set new standards of excellence by operating our international brands reflecting our ambitions of quality growth going forward. To train our staff and employees to cater to the same international standards, and build long term and mutually beneficial partnerships.

To future business partners, we promise to be dedicated to quality, capitalizing on strengths like our diverse retail portfolio, our understanding of the retail business, ability to judge the market trends and anticipating consumer needs and wants and the alertness to keep abreast of ever-changing commercial developments within the region.