For months since the inception of the idea, Al Ahli Holding Group’s Food and Beverages division researched the most authentic food flavors, rich culture and the appetizing recipes of the Philippines. With the agenda to bring down popular Filipino brands and concepts to the Middle East in a franchised format under one roof, thus, Little Manila became an idea that grew rapidly, almost with an infectious passion.Fueled by the desire to strive, the Little Manila team struck strategic partnerships with renowned Filipino food brands and shared the vision with the partners, who were then equally excited about exploring new horizons. Providing these brands with a gateway into the Middle East and targeting the third largest expat group in the GCC.In months that followed, Little Manila became the world’s first ever themed food concept, based solely on food that Filipinos love to eat.
