MISSIONOur passion for beauty, wellness and personal care inspires and motivates us to provide all beauty admirers and experts in the Middle East and the Gulf with the latest and most sophisticated beauty products, equipment, education, training, services and solution in brief complete beauty concepts.Our mission also lies in our will and ability to dedicate and commit all our expertise to the well being of the world of beauty wherever we are operating now, and shall venture in the future.The Company has been structured so as for its specialized divisions handles a certain category of brands which in turn serve specific trade channels.TIMELINEWhen the two young Madi Brothers, saw a good opportunity in the salon supply business, they established Madi International Company which started its operations in Kuwait in 1991 under the name of Al-Jothen, specializing primarily in hairdresser salons equipment and products. In 1997, the expansion incorporated a consumer division for Kuwait to cater for the varied tastes of the end clients.n 1998, Madi International set foot in Lebanon through opening a subsidiary company while focusing on the professional end of the products.The success of the Kuwaiti and Lebaanies enterprises, led the company to venture into the United Arab Emirates in 2001, repeating the Lebanese equation of opening a new branch in Dubai that mainly centers its activities on the professional sector. In 2005, our market grew so much that new premises and showroom were established in Abu Dhabi.That same year, and in order to cover the Arab market more extensively, Madi International start operating in Qatar. Today and in compliance with its expansion strategy, the company has appointed an exclusive agent for its activities in the kingdom of Saudi Arabia.More operations are announced, so stay tuned. There will be a Madi International, hopefully somewhere near you soon.
