Customer Driven InnovationMashreq has always prided itself on its innovative, pioneering spirit. Over the past 40 years it has been consistently ahead of the competition in the development of new products and services, whether in foreign trade services, direct banking or comprehensive mortgage products. Mashreq was the first UAE bank to install ATM cash dispensers, the first to issue debit and credit cards and the first to introduce consumer loans. We continue to lead the way, as the first UAE bank to offer chip-based credit cards and digital point-of-sale readers, alongside innovations such as an investment fund directly linked to the Indian stock market.