The uncanny vision of our predecessors heralded an era of supreme growth that saw our transformation from a fledgling firm into an institution. Our saga starts in the early forties when our ambitious founders from Iran ventured to set up a base in a region that was little more than a sandy desert strip on the Gulf Coast. A modest trading business in personal accessories, cosmetics, perfumes and novelties was started in 1948.From this modest beginning, the group has emerged as one of the most successful business houses that boasts a retail chain, export, distribution, InfoTech, real estate and manufacturing divisions. Today, we operate the highest number of stores located in leading malls, and in central business districts of Dubai.
