MISSION:To encourage a more natural, holistic way of health, beauty and wellbeing.BELIEFS: We belive in safe cosmetics. So you won't find parabens, mineral oils, synthetic fragrances and many other "nasties" found in other skincare in any of our products.We believe our products should meet the highest standards of efficacy and benefit not just the body but also the mind and wellbeing too. We achieve this using potent herbs, tinctures, essential oils and botanical extracts in our formulations and through ongoing research with leading universities.We believe in protecting our precious planet. We use sustainably-sourced natural and organic ingredients. We use recycled and recycable packaging and we avoid polluting, toxic or harmful substances.We believe in people helping people. By sharing our knowledge and listening tou our customers and staff, we strive to inspire and empower people to live long, happy, healthy lives.