OUR STORYIt was a lifelong dream that was becoming a reality in 1990 when CEO Mrs. Muswar Afzal, stepped off a plane from Toronto to Lahore to begin her journey in the beauty industry of Pakistan. With her international diplomas, hours spent working in professional Canadian salons and her daughters by her side, she took a spontaneous plunge into her business career. "That is how I've always done business. I am spontaneous because I choose to seize the moment." Mrs. Afzal says. "When I am presented with an opportunity, I will take that chance and see where it takes me. You never know what it may teach you or help you achieve."