Founded in 2011, as Lionsrock General Trading. The company began trading in office supplies focusing on hotels, hospitals and banks. In 2012 the company formed partnership with Xerox Emirates becoming an authorized reseller of their full paper range. In the same year the company also inked deals with National Stationery from South Africa which supplies known brands such as Walmart stationery products as well as GPI toners a public Taiwanese toner manufacturer.
