Optifashion - an international 'italian' concept store created by a world-renowned leader in premium eyewear Safilo Group, Italy, in order to highlight, present the best and the latest in glasses fashion. Backed by such a strong name, Optifashion has established itself as one of the fastest growing networks within a short period of time. Having started only in 2003, we now have outlets in key locations throughout the Middle East: UAE, Kuwait, KSA, Qatar, Barhain and Lebanon. We have even expanded beyond the Middle East with outlets in Spain. It also because of our direct link with our mother company in Italy that we are able to preent all the newest design collections ahead of the rest of the market. Optifashion also offers exclusive launches of limited editions and emerging brands in exclusivity in the mainstream market. Consistent with our position of setting industry firsts, Optifashion employs no less than the latest in optical shop fitting, window decoration and display concepts, guaranteed to attract clients and make for a pleasurable shopping experience. To provide quality thereb y setting new commercial standards to the market by presenting the best adn the latest in eyewear fashion. To be the industry reference by being present in the most prominent locations in every city throughout the world.
