Founded in 2011, Point Consultancy is a leading market research company headquartered in Dubai, UAE. They specialize in both qualitative and quantitative research methods, offering services such as feasibility studies, consumer behavior analysis, and strategic marketing solutions. Their expertise spans various sectors, including electronics, consumer goods, pharmaceuticals, and cosmetics. Utilizing advanced technologies like eye-tracking and online research, they provide tailored insights to help businesses develop intuitive solutions that positively influence outcomes. Their commitment to excellence is reflected in their ISO certifications in Environmental Management Systems (14001:2004), Occupational Health & Safety (18001:2007), and Quality Management Systems (9001:2008). They are also certified by ASCB(E), further validating their adherence to international standards and best practices.
