Premier Inn, with over 650 hotels as the UK and Ireland's biggest and fastest growing hotel company, is proud to be bringing its quality accommodation at affordable hotel prices to the Arabian Gulf.We are excited by the opportunity to develop the Premier Inn brand outside of the UK. Premier Inn is the UK’s favorite hotel company, consistently achieving the top ranking in consumer brand preference scores and winning many awards. We believe Premier Inn is a highly transferable brand that will be equally welcomed and valued by international customers.Over the past 6 years we have established a presence in two markets – the Middle East and India where we now have five hotels and three hotels respectively. These hotels are performing well and we are encouraged by the customer response to the brand. The Premier Inn International team are developing a ‘capital right’ strategy which will see the brand develop across our target territories of the Middle East, India and South East Asia using a number of different ownership models.
