Prima Gold was established in the year 1994. The name Prima Gold is taken from a branded 24k pure gold jewelry manufactured by Pranda Jewelry Public Company. Prima Gold Dubai became the franchise and official sole distributor for the brand Prima Gold for U.A.E. and North Africa. Our head office is in Dubai. Prima Gold expanded in Dubai with opening outlets at Bur Juman center, Deira City Center, Gold Souk, Al Ghurair. Soon we went on to open two outlets in Sharjah, outlets for silver at major shopping malls. Prima Packaging was opened as our wholesale division selling jewelry boxes and displays accessories in Dubai and exporting to middle east. Prima Gold has exclusive outlets in Burj Al Arab the only seven star hotel and Grand Hyatt the new five star hotel in Dubai. By start of the millennium Prima Gold Dubai was one of the leading names in retail jewelry business.