Launched in January 2011, Rapid General Trading is a distributor for high-quality hair and beauty products within the UAE. With a team of experienced hair and beauty industry professionals at the helm, the core aim of Rapid General Trading is to introduce some of the most innovative and celebrated beauty products to UAE-based salons. To date Rapid General Trading has introduced five outstanding products, which are rapidly achieving iconic status globally, to the UAE hair and beauty industry. These include KeraStraight - the much-hyped formaldehyde and aldehyde free Brazilian keratin treatment that tames hair and eliminates frizz; Hairdo which is a unique collection of easy-to-use clip-on hair pieces and wigs inspired by A-list hairstyles created by multi award-winning singer Jessica Simpson and her hairstylist Ken Paves; Nekeze®, which is a malleable foam salon neck cushion and basin rest that provides instant relief from hard, cold sinks during hair washing; a non-slip mat designed for use with all hot hair tools called Gripeze® and D: fuse hair brushes which incorporate unique Tourmaline Ceramic Technology and are dubbed as the ultimate styling tool by the hair industry elite.
