RASAS is an independent agency founded in 2010 to answer a critical need for advertisers in the Gulf to “think in Arabic for an Arab consumer”. By bringing to life the wealth and beauty of Arabic eloquence, culture, insights and lingo, we shall ultimately restore the status of Arabic as a flexible, effective and creative language after decades of stagnation.What's in our name.RASAS is a transliteration of the Arabic word for ‘bullet’ or ‘lead’, also connoting the lead of a pencil. In our command of such a rich vocabulary with so many meanings, it’s no coincidence that RASAS equally implies ‘fast’. Speed is our advantage, and with a marksman-like accuracy at cracking any creative brief, more and more clients are giving our ‘crea-fficiency’ a shot.
