Rasasi was founded in 1979 in Dubai by a talented and committed businessman who was determined to offer excellent value products and services to his customers. In this endeavor his sons coupled him to nurture and realize this dream and add pace to the growth of Rasasi. Since then Rasasi has remained a family owned business built on a solid foundation of pioneering entrepreneurial vigor. Today, Rasasi is Dubai's foremost company in the fragrance industry with a Global Vision.Rasasi created a niche for itself in th market soon after its establishment. It emerged as a strong force concept identified by its pioneering retail store concept in th heart of Dubai, which was an exclusive showroom dedicated entirely to one special brand for the first time. But the most dramatic change Rasasi instituted was teh range of merchandise, ambience and level of service provided at this new store.
