Roche Bobois is the story of two families, the Roches and the Chouchans, not predestined to meet. In 1950, Jacques Roche purchased the old Alexandre Dumas theater on rue de Lyon nad built to stores. His sons, Philippe and Francois, joined the company and together established the company's development strategy. They began to distribute the very best contemporary furniture, which was heavily inspired by Bauhaus designers, such as Minvielle, Steiner and Airbourne, and equally inspired by renowned designers such as Pierre aulin and Marc Berthier. At this time, the Chouchans were selling furniture in Paris on Boulevard Sebastopol at Au Beau Bois (which later became Bobois).
